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As 2019 comes to a close, it is once again time to talk predictions for the upcoming year. This webinar outlines Forrester’s five key cloud predictions that will shape the market for 2020. This session goes beyond the published predictions report, featuring insights from Forrester’s lead cloud platform analysts, Dave Bartoletti, Abhijit Sunil, and Lauren E. Nelson.
Key takeaways:
Target audience level: all levels
Vendors mentioned: Alibaba, AWS, Azure, Carbon Black, Google, IBM, Oracle, Salesforce, and VMware.
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More than any other force, cloud computing has reshaped the business technology landscape. In 2020, cloud application, platform, infrastructure, and management vendors will battle fiercely for attention and dominance in a global war to win the loyalty of
Public cloud infrastructure-as-a-service (IaaS), platform-as-a-service (PaaS), and software-as-a-service (SaaS) have fundamentally reshaped the way enterprises consume technology — and how they build and operate the software they use to create compelling
The B2C commerce solutions market has turned inside out in the past couple of years. Instead of a buyers' market, it's not all about retention as businesses plan to hunker down, rather than replatform. Learn how to be your own retention advocate for the long haul with your current vendor.Key takeaways: Understand the state of the B2C commerce solutions market.See how other B2C businesses are thinking about their commerce vendors today.Learn how to become your own retention advocate in this market, in which businesses are avoiding replatforming.Target audience level: all levels
This webinar was originally scheduled for May 22nd, 2024.Today’s organizations are creating more content than ever before, requiring strong management and experience delivery across digital channels. The introduction of new technology capabilities in AI, data, and cloud-based infrastructure are also impacting these technology categories. The result is that web content management software — CMS, DAM, and PIM — is now poised to grow faster than the overall software market. Join us for an in-depth look at the data behind this research, as well as our forecasts through 2028.Key takeaways: Hear our guidance on overall trends impacting the web content management software market.Understand Forrester’s forecast for the total addressable market of web content management software (including individual category-level growth forecasts).Understand the revenue drivers, cost drivers, and geographical growth areas for the technology categories.Target audience level: intermediate
Harness the advantages of AI with help from this webinar series featuring the latest expert insights, practical tips, and key steps you and your team can take with this rapidly evolving technology.The opacity of many AI methods is a major barrier to using AI in many enterprise applications, where regulatory and compliance rules often require that model outputs are traceable. However, there are a variety of emerging approaches and tools that can provide explainability for AI models. Join this session to hear how to leverage these approaches and tools in your organization. Key takeaways: Understand how explainability removes the opacity of AI methods.Learn what types of emerging approaches and tools can provide explainability for AI models.Determine which approaches would work best in your organization.Target audience level: all levels
In 2024, organizations are dealing with the dual challenge of keeping up with generative AI (genAI) advances and navigating financial pressures. While digital experiences are changing and becoming more humanlike due to significant improvements in genAI and human/machine interaction, financial pressures lead organizations to often act in haste and put the quality of experiences at risk. Join us to hear a panel discussion on the most critical trends affecting digital customer experience (CX) and design this year.Key takeaways:Gain an understanding of the four trends affecting digital CX and design in 2024.Hear Forrester analysts’ take on how to navigate these trends and what actions to take.Target audience level: all levels
Harness the advantages of AI with help from this webinar series featuring the latest expert insights, practical tips, and key steps you and your team can take with this rapidly evolving technology.Artificial Intelligence is just a boatload of potential without a strategy to make it a valuable contributor to business outcomes. Looking at AI through the lens of high-performance IT (HPIT) gives technology leaders a pragmatic framework to plan, execute, and communicate an AI strategy with direct business payoff. Enable success, cocreate value, amplify impact, and transform business with AI.Key takeaways: Sample the impact of AI on business growth, productivity, and execution.See how HPIT guides your AI investments and strategy for impact.Plot your first steps with a genAI strategic plan.Target audience level: all levels
B2B events play a dominant role in B2B marketing activity, with events spend consistently among the largest budget line items in Forrester surveys. Moreover, with 49% of CMOs believing that events are now more important than they were pre-pandemic, this trend will continue. However, the environment in which teams plan and execute their events has transformed. This webinar shares findings from Forrester’s Q1 2024 State Of B2B Events Survey and highlights areas for leaders to think about as they build a future fit event strategy.Key takeaways: Explore key findings from Forrester’s Q1 2024 State Of B2B Events Survey.Understand what the new omnichannel event mix looks like.Learn how leaders are thinking about the future of their events and their top focus areas.Target audience level: all levels
