Trends Report

The State Of Retailing Online 2017: Key Metrics, Business Objectives, And Mobile

February 28th, 2017
Fiona Swerdlow, VP, Research Director
Fiona Swerdlow VP, Research Director
With contributors:
Stephen Powers , Sam Wolken , Cody White , Adrian Chapman

Summary

Retailers must continually evolve and adapt with increasingly empowered customers and the ever-changing technology available to them. The annual "The State Of Retailing Online" study by Shop.org, the digital division of the National Retail Federation (NRF), conducted by Forrester, examines how retailers are approaching their online and mobile initiatives as part of their overall business. This report benchmarks metrics and reviews key initiatives for 2017 to help eBusiness pros continue to grow their business.

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