Roadmap Report

The EX Transformation Workhorse: Employee Journey Mapping

Roadmap: The Employee Experience Playbook

February 22nd, 2021
David Brodeur-Johnson, Principal Analyst
David Brodeur-Johnson Principal Analyst
Joana de Quintanilha, VP, Principal Analyst
Joana de Quintanilha VP, Principal Analyst

Summary

Your understanding of the employee experience at your firm will remain hazy as long as you rely on annual snapshots of employee engagement. Why? Because surveys can’t go deep enough to understand the factors keeping your employees from being as effective as they can be in their daily work. The solution: employee journey mapping. This report explains how executives responsible for employee experience should lay the foundation for employee journey mapping, how it differs from customer journey mapping, and how to do it well.

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