Enterprise Social Networking 2010 Market Overview

April 22nd, 2010

Rob Koplowitz

With contributors:

Matthew Brown , Sara Burnes

Summary

2010 will be a defining year for enterprise Web 2.0. With IBM Lotus and Microsoft attempting to extend dominant positions in collaboration and messaging to social software, a very broad and rich landscape of technology vendors will differentiate to stay relevant in this crowded market. With enterprise social technologies, buyers must now assess vendors pursuing three distinct strategies: commoditization, horizontal and vertical solutions, and integration with adjacent technologies. The trend will drive lower-cost options for many and higher-value purpose-fit options for those that require them.

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