Best Practice Report

Digital Rewrites The Rules Of Business

Vision: The Digital Business Playbook

December 24th, 2020
Ted Schadler, VP, Principal Analyst
Ted Schadler VP, Principal Analyst
Nigel Fenwick, null
Nigel Fenwick
Caleb Ewald, null
Caleb Ewald
With contributors:
Martin Gill , Pascal Matzke , Frederic Giron , Stephen Powers , Jacob Morgan , Kara Wilson , Peggy Dostie

Summary

The pandemic reinforced how technology improves the economics and capabilities of every business. Using new digital capabilities, it is 10 times cheaper and faster to adapt your workforce, engage customers, create offerings, harness partners, and operate your business, even among uncertainty. Digitally advanced firms embrace digital’s new rules of business, using technology at the core to create customer value. Whether a digital leader or CIO, it’s your job to apply these rules to create a future fit business.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.