Vision Report

Creativity Catalyzes A Growth Mindset

Elevate Your Individual And Collective Ability To Solve Problems And Energize Your Brand

May 2nd, 2023
Jay Pattisall, VP, Principal Analyst
Jay Pattisall VP, Principal Analyst
Ted Schadler, VP, Principal Analyst
Ted Schadler VP, Principal Analyst
With contributors:
Matthew Guarini , Keith Johnston , Hannah Murphy , Diane Lynch

Summary

We often set apart the designation “creative” and reserve it for the exceptional few — a creative department, team, or leader. Yet creativity surrounds us in life and at work, if we can but recognize and develop it. Firms that embrace creativity as a way of thinking and working to supercharge their individual and collective problem-solving can develop potent products, services, processes, and experiences. However, creativity isn’t like a light that you can turn on or off at will. You must develop and codify it in your company’s teams, mindset, and practices. Read this report to learn how to apply creativity as an operating principle to fuel your business.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.